MarketBank identifies the real potential for new retail banking and investment business among both existing customers and prospects. Estimates of financial services usage by product for every U.S. block group offer the finest granularity without invading customer privacy. Data are then aggregated to branch trade areas, sales territories, and other large area geographies.

MarketBank databases are created by estimating market penetration and potential for each savings, investing, lending, and insurance product. These estimations are based upon consumer behavior as revealed in the Federal Reserve Bank’s Survey of Consumer Finances, a statistically representative, comprehensive survey of U.S. households based on in home interviews conducted tri-annually. Top 3 percent or “Wealth” households are over-sampled because of their under-representation in a random sample. Results are then projected to market areas based on the demographic and socioeconomic characteristics of households residing in the areas, as defined by ESRI.

MarketBank is widely used by banks, insurance companies, credit unions, and investment and financial services companies to enrich customer databases, as part of site and market studies, and for strategic planning.

BusinessMAP FSE contains MarketBank Basic, with total retail deposit and loan potential estimates. A premium version of MarketBank is also available, with complete product-by-product detail for all retail checking, savings, investing, credit and loan products. Contact us for more information about MarketBank Premium.